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    又一家券商經紀業務轉型財富管理 銀河證券要為投資者“畫像”
    作者:中國板報網    來源:www.cqrgzs.com    點擊數:    更新時間:2019/1/25

      2018年,券商經紀業務受二級市場低迷和交易傭金率持續走低的雙重影響,出現較大幅度下滑,進而拖累券商整體業績。在此背景下,國內券商經紀業務轉型壓力凸顯。如何轉型呢,各家券商將目光轉向財富管理。

      1月23日,中國銀河證券在北京舉辦了2019年度財富管理暨APP4.0發布會。會上,公司副總裁羅黎明向媒體發布了經紀業務全面轉型財富管理的戰略調整方案和新版移動端手機APP。據羅黎明介紹,本次向財富管理轉型的核心是以客戶為中心,為客戶的資產進行保值增值。新的模式注重將客戶的需求場景化,并強調在資產配置過程中提供專業化服務。客戶作為個體,在不同的人生階段需求,對應不同的財富管理目標。聚焦財富管理業務的同時,銀河證券還發布了全新移動端“中國銀河證券”app4.0版本,羅黎明表示,手機APP不再僅僅是客戶線上服務和交易渠道,而是客戶綜合金融服務和投資管理的核心平臺。

      值得注意的是,銀河證券并不是第一家轉型財富管理的券商,在這之前,中信證券、銀河證券、興業證券也將經紀業務部變更為財富管理總部的券商。

      在業內人士看來,頭部券商相繼將經紀業務部門更名為財富管理部,反映了券商經紀業務轉型的迫切需求。作為券商最基礎的業務,經紀業務一直受行情影響較大,且競爭激烈。隨著傭金率下行,使得傭金收入占比持續下降,依靠牌照紅利的商業模式進入瓶頸期。

      數據顯示,2018年全年上證綜指下跌24.59%,創業板指下跌28.65%,中小板指下跌37.75%;滬深兩市日均成交量3689.31億元,較2017年的日均交易量4580.26億元下滑19.45%,反映在業績上,數據顯示,2018年前三季度,證券行業實現代理買賣證券業務凈收入(含席位租賃收入)495.61億元,較2017年同期減少20.84%。

    (文章來源:經濟觀察網)

    又一家券商經紀業務轉型財富管理 銀河證券要為投資者“畫像”

    黑板報



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