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    十年翻一倍 城鎮家庭每年人均花2306元購藥
    作者:中國板報網    來源:www.cqrgzs.com    點擊數:    更新時間:2019/1/25

      如今很多城市家庭都會配備“小藥箱”,里面有一些常用藥。隨著經濟增長,小藥箱的內涵也越來越豐富。根據我國新生代市場監測機構獨家發布的數據顯示,從2008年到2017年的十年間,我國城鎮居民每年人均藥品開銷從1104元上漲到2306元,翻了一倍。在“2017—2018中國家庭常備藥排行榜”中,感冒藥、創可貼和止咳藥最受歡迎。

      新生代檢測數據顯示,居民收入升高和國家對醫療衛生服務的重視及投入不斷加大,且我國城鎮居民基本醫療保險參保人數不斷提升,這些都為醫藥零售未來發展提供了有力支撐。

      從數據中看到,從2008年到2017年,平均每年藥品開銷隨著平均個人稅前年收入、城鎮居民參保人數上升水平在逐年上漲。如2008年居民平均個人稅前收入為25260元,當年人均藥品開銷為1104元;2017年居民平均個人稅前收入為64044元,當年人均藥品開銷為2306元。另外消費者對服用藥品的需求與生活環境息息相關,2013年全國環境污染最為嚴重,對比其他年份當年藥物消費需求明顯,從2012年的人均1622元增至2013年的1929元,年增幅是這十年來的最高。

      購藥群體

      過敏體質與用眼習慣促使兩類藥物銷量增長

      新生代市場監測機構數據顯示,近年來,過敏體質人群逐漸增多,抗過敏藥物隨之增長;而隨著電子產品增多,人們用眼頻繁,眼疲勞/眼科疾病的增多促進了眼藥使用的上升。與此同時,隱形眼鏡方便、舒適、視野開闊、美觀的特點吸引著越來越多的消費者。

      購藥偏好

      中藥受市場歡迎市場規模已達17500億元

      根據國務院新聞辦發布的《中國的中醫藥》白皮書,在過去7年間,我國中醫藥大健康產業的市場規模持續上升,在2017年,已經達到17500億元,中藥消費蘊藏巨大潛力。中成藥因提倡天然、綠色、治未病的養生理念,日益受到市場歡迎。從新生代監測數據上看,“注重飲食健康”與“生病時偏愛服用中藥”人群占比在升高,到2017年,“生病時偏愛服用中藥”人群占比已達到38.9%。

      購藥渠道

      藥店買藥占比下降年輕人愛在便利店和網店購藥

      另外,在購藥渠道上,百貨店和便利店增長,年輕人更喜歡便利店和網上買藥,藥店買藥的占比下降,而超市/百貨/購物中心的藥店利用其一站式購買的便利性分流了部分消費者;愛在網上買藥的消費者中多為男性,15-34歲年輕人;主要集中在華南、華東、華北地區,經濟的發展和基礎設施的完善是很大的影響因素。

      重慶萬和大藥房有關負責人介紹,目前網絡下單確實有逐漸上升的趨勢,對門店銷量有提升,有些門店通過O2O配送占整個銷售的10%。目前該藥房主要通過京東到家、美團外賣、餓了么等平臺,由快遞小哥配送。“網絡下單配送,將來是藥店銷售的一大趨勢!”該負責人表示。

    (文章來源:重慶商報)

    十年翻一倍 城鎮家庭每年人均花2306元購藥

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